Tourism has for long worked as a smart driver to conservation awareness. However, there is a need for an economic value incentive to be attached for conservation to thrive and be appreciated by Nationals and most importantly the communities that bear the grounds of wildlife conservation. The Tulambula Wild Campaign which aims at increasing domestic tourism got a boost with the introduction of the state of the art Executive Tourism Buses. “We’ve done a number of surveys and transport and access to National Parks has been one of the hindrances. People saying it is very expensive to travel, it is very cumbersome to use public means to get to the National Parks. So we’ve said okay, let us have these beautiful buses to be able to take Ugandans to the National Parks.” Said, Andrew Seguya – Executive Director, UWA.

The intention is for the National to get interested and be enthusiastic about seeing the incredible wildlife which in turn helps to promote the appreciation of wildlife at a domestic level. “...basically being invited as Miss Tourism Uganda is something that is so big. I encourage Ugandans to take it as an initiative as we practice domestic tourism. This is one step that is going to promote domestic tourism in Uganda.” Said, Elma Chapelle – Miss Tourism Uganda. However, some Private Sector players urged that this should have been a Private Sector Initiative, a worry that Private Sector Foundation has positively explained about. “The government is not coming to compete with the Private Sector but they are showing the way. Strategically, the government is putting these buses to promote domestic tourism. The question is; if we have had the Private Sector before, we have had the buses, and we have had all sorts of infrastructure provided by the Private Sector. By the way, even now there is a private sector who has provided a bus, we have a bus belongs to a private sector.” Said, Gideon Badagawa – ED Private Sector Foundation.

The launched buses are in beside to bridge the gap between the domestic tourist numbers and tourist parks and other tourist attractions in the country through affordable transport as well as create awareness to specific sections of the public including schools, populations, communities and public schools in tourism for conservation initiatives.

Looking at the specifications and the design of the buses, there is proper suit for ultimate comfort and tourism experience with a high ground clearance. “It was very hilarious, it was very nice, it has very good lights and very and comfortable seats and there is air conditioning and we appreciate air conditioning.”