The last line of delivery of the good experience of the tourists with a tour guide but because tourism is purely experiential, this tour guide must meet the many and varying expectations of the visitors. “You hope to know the volumes of visitors coming, the value, increase the stare and spent but most importantly is to give the tourists a very good time while here in Uganda. That can only happen if the person who is ensuring that they have visitor satisfaction is well trained.” Said, Stephen Assimwe – ED, Uganda Tourism Board. This is why these 70 people who include tour guides, tourism students, and tourism Police spent a week at the Uganda Museum learning several skills. “Nature interpretation, Wildlife interpretation, cultural interpretation and also customer care, focusing also on communication skills.” Said, Herbert Byaruhanga – C/M Safari Guides Association.

Training notwithstanding, tourism being part of the image faces troubles from unscrupulous individuals who for instance create websites that show prizing packages and once the money is wired to them by foreign visitors, they disappear. This is the other part of the effort that now involved tourism Police with other players. “We cannot wait to see our hardly built reputation go away because of individuals who want to solicit money from clients. We will have to work together and fight front.” Said the C/M Safari Guides Association. To date, less than half of the official tour guides had the optimum skills and more training was still required.